Research and Explain John Fiske's Theory on Genre

    John Fiske’s theory on genre, as outlined in his work "Television Culture," revolves around the idea that genres are dynamic and fluid categories shaped by audience interpretation and cultural context. Fiske challenges the traditional view of genres as fixed and predefined categories, suggesting that audiences actively participate in the construction and negotiation of genre conventions. According to Fiske, genres are not solely determined by producers but are co-created through the interaction between media texts and audiences. Fiske emphasizes the role of the audience in making meaning from media content.

    He argues that audiences possess a "semiotic democracy," where individuals draw upon their cultural experiences and social contexts to interpret and reinterpret genres. This active engagement allows for the evolution and adaptation of genres over time, as audiences bring their perspectives and preferences to the media they consume. Fiske introduces the concept of "intertextuality," highlighting how genres are interconnected and influenced by various media texts. He suggests that genres borrow and remix elements from one another, contributing to the continuous transformation of genre conventions.

    John Fiske's theory on genre challenges the conventional notion of fixed categories by emphasizing the dynamic and participatory nature of genre construction. His work underscores the importance of audience agency in shaping and redefining genres, contributing to a more inclusive and fluid understanding of media genres within the broader cultural landscape.